https://www.zupyak.com/p/3156264/t/7-steps-in-planning-and-executing-an-influencer-marketing

If you are someone who has a stronghold on the decision-making of consumers, definitely among your followers’ list, then you are an influencer in the world of social media influencer marketing.

These influencers are ordinary people who via the use of platforms like social media influencer marketing and social media tools to reach a specific community have become specialized in the specific content.