All major premium and luxury manufacturers want to enter the SUV segment or diversify their offer with a lot of crossovers SUVs. Bloomberg shows that the reasons for this landing are related to the prospects for dramatic growth in the coming years, with more and more individual buyers opting for premium and luxury SUVs at the expense of sedans or limousines. Both the European market and especially the American and Asian markets (especially China), which consume large SUVs, are very important.