https://issuu.com/excellent_publicity/docs/what_is_auto_rickshaw_branding_and_how_to_do_it

Auto rickshaw branding is a transit branding technique in which banners, posters, and advertisements of various products and services are pasted on the auto to come into the eyes of a large audience. The reason for advertisement could be different like attracting the core audience, brand recognition, promotion, or more.